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WaterPure to be Included in all Genco Power Solutions, Inc. Advertising and Promotions
Wednesday April 11, 9:00 AM EDT
DOYLESTOWN, Pa., Apr 11, 2007 (BUSINESS WIRE) -- WaterPure International, Inc. (WPUR) announced today that has entered into a Joint Promotion and Marketing agreement with Genco Power Solutions, Inc. of Pompano Beach Florida. Genco is the exclusive distributor of the WaterPure line of Atmospheric Water Generators (AWGs) in southern Florida. Under the terms of the Joint Promotion and Marketing agreement, Genco will incorporate the WaterPure company logo, slogans, product images and other text in all of its advertising and promotional activities including print, TV, radio, bus, billboard, truck, brochures, Yellow Pages and third party promotions.
"Genco is a premier provider of emergency power solutions in Florida and one of the best advertised and fastest growing companies in the area," said Paul S. Lipschutz, Chairman of WaterPure International. "We are very enthusiastic about this new dimension in our relationship with Genco and proud to be included in their extensive advertising and promotional campaigns.
"The WaterPure Atmospheric Water Generator (AWG) condenses water directly from the surrounding air treating it through a chemical free, six-stage filtration and purification system. Every day, depending on the AWG model, ambient temperature and relative humidity, each AWG produces between five and ten gallons of chilled or heated tasteful, healthy, drinking water that exceeds all governmental water purity standards. Perfectly complementing Genco Power Solutions' automatic standby generators during turbulent weather seasons, the AWG is approximately the same size as a typical water cooler, and does not require the inverted five gallon bottle since it produces its own water from air. AWGs are not only used in emergency situations but produce high quality drinking water for homes and offices year round.
John P. Acunto, CEO of Genco Power Solutions states, "It is our goal to provide our customers with the most complete emergency solutions possible. The WaterPure and Genco products complement each other in meaningful ways and will provide disaster victims both emergency electrical power and clean, pure, safe drinking water after the storm. In the wake of the debilitating conditions that can accompany vicious weather, WaterPure's AWGs will kick in right along with our Genco automatic standby generators...we have made WaterPure AWG an integral part of out emergency solutions platform and plan to reflect that in al of our advertising and promotional endeavors."
About WaterPure International
WaterPure International, Inc. markets water production and treatment products in the USA and abroad. The Company's principal line of products includes several models of Atmospheric Water Generators, devices that produce water from the humidity present in the air.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and as such, may involve risks and uncertainties. Forward-looking statements, which are based on certain assumptions and describe future plans, strategies, and expectations, are generally identifiable by the use of words such as "believe", "expect", "intend", "anticipate", "estimate", "project", or similar expressions. These forward-looking statements relate to, among other things, expectations of the business environment in which the Company operates, projections of future performance, potential future performance, perceived opportunities in the market, and statements regarding the Company's mission and vision. The Company's actual results, performance, and achievements may differ materially from the results, performance, and achievements expressed or implied in such forward-looking statements.
SOURCE: WaterPure International, Inc.
CONTACT: For WaterPure International, Inc., Doylestown
Emerson Gerard Associates Jerry Jennings; 561-881-7318; mediareply@emersongerard.com
Copyright Business Wire 2007